There has been much speculation that Chateau Mouton Rothschild would commission a Chinese artist to adorn their 2008 label. But, not to be outmanoeuvred by their neighbour, Chateau Lafite Rothschild has announced that their 2008 bottles will all feature the Chinese symbol for the number eight. Lafite, already the darling of the Chinese market has seen the price for the 2008 soar from £9000/cs to £10,400/cs in just a day.
Cynics may be tempted to say Lafite is cashing in with a shameless marketing gimmick, but I’m sure those who bought a case en primeur will not be complaining too much. A spokesperson from Chateau Lafite said that the ‘shape of the symbol seems to offer a perfect representation of the slopes of the vineyard (in the Penglai peninsula) and commemorates the launch of our Chinese wine project’.
